A strategic mind with a creative eye.

I’m Bettina — a marketing strategist, creative thinker and hands-on partner for people building something they believe in.

I spent over eight years working in marketing at some of the world’s largest food and beauty companies. I learned how brands grow, how strategy translates into action and what it takes to make things work at scale. I also learned what was missing for me: the personal connection to the people, ideas and intentions behind the work.

So I decided to do things differently. I also founded a startup in the holistic health space, which gave me first-hand experience of what it takes to build a brand from scratch. I know how much goes into building a business, especially when you’re wearing many hats and figuring things out as you go. Today, I bring both perspectives together, working independently with people and businesses who want to create something meaningful — particularly in wellbeing, food, hospitality and culture.

I’m drawn to the space where strategy meets aesthetics, where every detail has a purpose and a strong visual identity and emotional connection come together to create something that doesn’t only work, but also FEELS right.

Design, music and bringing people together have always been what fills my cup. I love curating experiences that create connection and invite people to look a little deeper. It’s also why I teach yoga and host my own retreats, and why I naturally gravitate towards working with people in the same bubble: yoga studios, yoga teachers and wellbeing brands.

I split my time between Hamburg and warmer parts of the world, spending my winters in Southern Europe and Central America. Wherever we are, collaboration can happen in person or remotely. What matters to me is that it feels personal, honest and built to last.