Bettina Lassen-Rasch smiling
Portrait of Bettina Lassen-Rasch looking into the camera
Bettina Lassen-Rasch resting her cheek on her hand

Marketing for meaningful brands.
I work with people who care about what they put into the world.

What I do

I work with people and businesses who care about what they do and why they do it. I’ll help you turn your products & services into brands that CONNECT with people. Always focusing on creating an experience, because how it FEELS matters more than just how it looks.

That might mean developing your strategy, shaping your brand identity, building a website, creating content or growing your social media presence. And making sure the people who need what you offer can actually find you.

Ways we can work together.
Strategy, creativity & everything in between.

  • An iPad showing a mood board with an Apple Pencil on pale paper

    Brand identity

    A brand is about more than aesthetics. We shape a visual identity that reflects your values, the essence of your business and makes it recognisable.

  • A laptop showing the Coryoga website on an orange velvet armchair

    Webdesign

    Turning your brand and ideas into thoughtful, well-designed websites that feel like you, make sense to your audience and work for your business.

  • Close-up of an eye

    Marketing strategy

    Clarity in your positioning, audience and a strategy that feels right for your brand and moves your business forward.

  • A woman holding a Coryoga flyer, seen from above, next to a coffee cup and daisies

    Print & offline

    Bringing your brand into the real world. Flyers, stickers, merchandise and anything that makes your brand tangible.

  • A smartphone showing an Instagram feed on a white textured table with ceramic vases, seen from above

    Social media & content

    Content that goes beyond filling a feed. We find your voice and tell your brand’s story to build connections with your customers.

  • A pale sunflower in soft focus

    SEO & AI search

    Making it easier for the right people to find you — through content, structure and digital foundations.

  • Hands reaching towards each other against a blue sky

    Events

    Bringing people together around ideas that matter — from the first idea to the moment it all comes to life.

A large cloud against a grey-blue sky

Projects & Clients

  • Coryoga: yoga pose in a bright studio

    Coryoga

    Brand & Web Design & Offline Marketing, Sales

  • Yogibude: two hands in a yoga gesture

    Yogibude

    Brand & Web Design

  • Lea Grosser: woman holding a singing bowl

    Lea Grosser

    Brand & Web Design

  • Louisa’s Childcare: crafting table with colourful supplies

    Louisa’s Childcare

    Social Media, Marketing & Sales Strategy

Waves breaking on a pebble beach

Everything starts with intention.
It’s the starting point for what we create.

Why I love what I do

I believe everything carries energy, and intention gives it direction. It’s the starting point for what we create, the decisions we make and the way we show up in the world.

That’s why your values are at the heart of our work. They shape the strategy, guide the creative process and give meaning to the details. When we understand what drives you and what you want to bring into the world, we have something real to build on.

How we work together

My collaborations are rooted in genuine relationships. I love listening to your ideas, understanding what matters to you and sharing your excitement for what you’re building. Your enthusiasm is what drives me, too. Because when there’s something meaningful at the heart of a business, there’s something worth communicating.

I am naturally curious. I like asking the right questions, challenging assumptions, connecting the dots and finding new ways. I believe the best work comes from thinking together and being willing to do things a little differently.